Giarcarlo Vegni, class 1949, studied at Cascina’s art school. From 1968 to 1975 he worked for Ferretti cucine. Vegnidesign is the beginning of his professional career, a carrer full of important collaborations, awards, achievements. With Misura collection by Effeti cucine, Giancarlo signs the first round function block in the kitchen history (1988); the oven called “Duetto” made by Officine Star participates in the selections for the Compasso d’oro (1991). Now Vegnidesign is a professional team, his works range every field of design, characterized by a neat line and geometric modular forms, the predilection for round shapes, and an exquisit style made in italy appreciated worldwide. A good product is the summary of many convergences. During the planning phase all the major key factors of a company are examined and accomodated with the market requirements taking into account details and trends. The finished object is capacity and quality, ergonomics and function, space, innovation, an homage to the matter and respect for the environment, a captivating aesthetic, an imperishable product able to resist the passing of time and remain in people’s memory. It becomes the mirror of the company and human resources that are part of it, it’s interaction, a journey, the result of a wider and branched search path always with a goal in mind. You. The people who will use it.